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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

FRAMING NEW PRODUCT INNOVATIONS: HOW TO MAKE SENSE OF INTERNAL AND EXTERNAL INSIGHTS?

Laursen, Linda Nhu; Haase, Louise Møller

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Laursen, Linda Nhu; Haase, Louise Møller
Series:
DESIGN
Section:
DESIGN INNOVATION
Page(s):
1891-1902
DOI number:
https://doi.org/10.21278/idc.2018.0349
Abstract:
This study examines: How experts make sense of internal and external insights when they create new product innovations. It focuses on the experts’ reasoning; and suggests a model for internal/external sense-making based on framing theory. The model is tested in three emblematic cases in respectively B&O, Coloplast & Vipp. The study reveals, that experts make sense by reapplying frames from previous internal products as well as adopt frames from external inspirational products. Hereby they both create coherency with the brand, but also update the product to match new emerging values and trends.
Keywords:
design driven innovation, framing, innovation, design theory, design models
DESIGN 2018 - 15th International Design Conference
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