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DERIVING A USE PHASE DATA STRATEGY FOR CONNECTED PRODUCTS: A PROCESS MODEL

Wilberg, Julian; Fahrmeier, Larissa; Hollauer, Christoph; Omer, Mayada


Type:
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Series:
DESIGN
Section:
DESIGN METHODS
Page(s):
1441-1452
DOI number:
Abstract:
Data from connected products provides additional value because it enables companies to better understand their customers and their products’ usage. However, companies struggle to identify use cases and derive a clear use phase data strategy. Existing process models for data analytics projects focus mainly on technical aspects and do not address strategy development. Thus, this paper presents a six step process model that assists companies in developing a use phase data strategy that turns data into value. An initial evaluation shows that the process model addresses important industry needs.
Keywords:

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