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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

SUPPORTING PRODUCT DEVELOPMENT AT TECH STARTUPS WITH LEAN PRODUCT DEVELOPMENT: CHALLENGES AND OPPORTUNITIES

Van Der Braak, Marlous; Jauregui Becker, Juan Manuel; Pessoa, Marcus Vinicius Pereira

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Van Der Braak, Marlous; Jauregui Becker, Juan Manuel; Pessoa, Marcus Vinicius Pereira
Series:
DESIGN
Section:
DESIGN ORGANISATION AND MANAGEMENT
Page(s):
691-702
DOI number:
https://doi.org/10.21278/idc.2018.0194
Abstract:
Startups and Small and Medium Enterprises (SME) are the backbone of the European society, accounting for 67.1% of the total employment. One of the main common challenges for startups is product development (PD). While the Lean PD (LPD) approach has been proved effective in bigger companies, very few work was done related to SME and particularly to startups. In this work, a survey was sent to 104 Dutch tech startups. The results from the 26 respondents supported identifying a set of opportunities and challenges on reframing lean to startups.
Keywords:
product development, lean product development, small and medium size enterprise (SME), startups
DESIGN 2018 - 15th International Design Conference
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