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O'Hare, Jamie Alexander; Dekoninck, Elies; Giunta, Lorenzo; Boujut, Jean-François; Becattini, Niccolò

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Abstract:

Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.

Keywords:

co-design, augmented reality (AR), collaborative design, technology development, co-creation