EXPLORING THE PERFORMANCE OF AUGMENTED REALITY TECHNOLOGIES IN CO-CREATIVE SESSIONS: INITIAL RESULTS FROM CONTROLLED EXPERIMENTS

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: O'Hare, Jamie Alexander; Dekoninck, Elies; Giunta, Lorenzo; Boujut, Jean-François; Becattini, Niccolò
Series: DESIGN
Section: DESIGN SUPPORT TOOLS
Page(s): 405-416
DOI number: https://doi.org/10.21278/idc.2018.0391

Abstract

Co-creation can offer business benefits such as increased speed to market, increased product quality, and a reduced risk of market failure. However, co-creative design sessions can be challenging due to communication barriers between designers and non-designers that can result in misunderstandings and inhibit the efficient exchange of ideas. The potential for augmented reality-based design representations to overcome these challenges and support more effective co-creation sessions is explored through controlled experiments conducted with professional designers and end users.

Keywords: co-design, augmented reality (AR), collaborative design, technology development, co-creation

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