AN INITIAL PROTOTYPE OF A TOOL FOR DEFINING VALUE PROPOSITION IN THE PRODUCT-SERVICE SYSTEM (PSS) DESIGN

DS 92: Proceedings of the DESIGN 2018 15th International Design Conference

Year: 2018
Editor: Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author: Fernandes, Sania da Costa; Rosa, Maiara; Queiroz, Carolina; Rozenfeld, Henrique
Series: DESIGN
Section: DESIGN SUPPORT TOOLS
Page(s): 281-292
DOI number: https://doi.org/10.21278/idc.2018.0433

Abstract

The design of product-service systems (PSS) requires a complete reformulation of the company’s business model. A central aspect of business models is the value proposition, which is commonly created with tools such as the Value Proposition Canvas (VPC). However, problems were identified during the application of the VPC in the context of a PSS design. This work aims to create and test an initial prototype of a value proposition tool for PSS. Both tools were submitted to controlled experiments, providing an evaluation of the VPC’s problems and insights for further development of the new tool.

Keywords: product-service systems (PSS), design tools, service oriented design

Download

Please sign in to your account

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. Privacy Policy.