OPEN ACTION TOOLKIT FOR ENHANCING DESIGN’S EFFECTIVENESS-BASED ON NEW SCHEMATIC INTERVIEW IN 14 MAJOR JAPANESE MANUFACTURING COMPANIES-
Editor: Umeda, Y.; Nomaguchi, Y.; Koga, T.; Kishita, Y.
Author: Tezuka, Akira; Yonetsu, Katsumi; Ikeda Takehiro
Institution: 1: National Institute of Advanced Industrial Science and Technology, Japan; 2: Seymourpowell ltd, UK
Section: Business and Policy Design
There exist great potential and possibilities on design and engineering in frond-end, so-called early stage design or upstream design, for business. “Design pushes business” might be an attractive phrase for designers, but it’s difficult to persuade it works in realty, since design is intangible and hard to evaluate cost-effectiveness in general. For this reason, design’s ROI (return-on-investment) is discussed intensively recently, which gives us just overall number and no idea to improve it. Design’s effectiveness is described in a lot of reports in the past, by introducing previous best examples or practices in several companies, which provides almost no idea to solve design non-activated companies’ problems, since they have their own barrier against ideal situation with different outer circumstances. Here we provide some idea on design’s effect measurement with factorization and some new idea of multi scanning interview scheme for deeper consideration by catching current barrier against their ideal situation.