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Design Science Journal
Papers

Entscheidungsheuristiken in der PGE - Produktgenerationsentwicklung

Entscheidungsheuristiken in der PGE - Produktgenerationsentwicklung

Year: 2017

Section: User-Centered Design

Editor: Dieter Krause, Kristin Paetzold, Sandro Wartzack

Author: Nikola Bursac, Simon Rapp, Albert Albers, Jan Breitschuh, Narucha Tanaiutchawoot

Series: DfX

Institution: Karlsruher Institut für Technologie

Section: User-Centered Design

Pages: 275-286

ISBN: 978-3-946094-20-3-23

Abstract

Product development always includes the selection of ideas from a set of potential ideas and thus pointing the way for the subsequent process. Doing this intuitively always implies the risk of not choosing the best option and to be subject to misjudgements. Research in the field of behavioural economics showed that misjudgements in intuitive decision making can be predicted systematically. This is called decisions heuristics. This raises the question if the knowledge from the field of behavioural economics can be important for product development as well. Subsequently a first study is presented, that shows how decisions behaviour depends on the given alternative solutions in a decision making situation in product development.

Keywords: Decision heuristics, Product Generation Engineering, Decision making, Evaluation method

ds endorsed conferenceDFX 2017 28th SYMPOSIUM DESIGN FOR X, Bamberg, GER, 04-05 OCTOBER, 2017

DFX 2017 28th SYMPOSIUM DESIGN FOR X, Bamberg, GER, 04-05 OCTOBER, 2017The “Symposium Design for X” will be held at the Welcome Kongresshotel, Bamberg, Germany on 4 – 5 October 2017. The annual event provides a platform to young postgraduates to present and discuss their new approaches in the field of product development. Industry professionals and professors will enrich these discussions with their manifold experience. This year's symposium will be hosted by Prof. Sandro Wartzack, head of the chair of engineering design (KTmfk) at the University of Erlangen-Nuremberg....

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Keywords
Design 2010