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ICED 11
Papers

Post purchase experience - A multidisciplinary review

Post purchase experience - A multidisciplinary review

Year: 2016

Section: Design, Emotion and Philosophy

Editor: Boks, Casper; Sigurjonsson, Johannes; Steinert, Martin; Vis, Carlijn; Wulvik, Andreas

Author: Dahl, Martin; Keitsch, Martina; Boks, Casper

Series: NordDESIGN

Institution: NTNU, Norway

Section: Design, Emotion and Philosophy

Pages: 103-112

ISBN: 978-1-904670-80-3

Abstract

The majority of literature on consumer behavior and marketing focuses on promoting buying behavior. As a result, there is a lack of focus and of what happens to a customer after purchase.

This study responds by investigating how experiential attributes could contribute to positive customer evaluations and emotions in the post purchase phase.

Based on review of existing literature, the paper presents how the construct of experiences is understood in different fields of study in relation to this phase. This multidisciplinary knowledge is useful to a designer in order to align product experiences to successfully fit into a larger consumption context.

Discussing the connection between the research fields reveals a gap between marketing and design literature. Possibilities for further study to fill these gaps are suggested.

Keywords: Post purchase, experience, consumer behavior, design approach

ds conferenceNEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.

NEW DATE: NordDesign 2016, 10th - 12th August 2016, Trondheim, Norway.Welcome to NordDesign 2016. We are pleased to announce that NordDesign 2016 will be hosted in the beautiful city of Trondheim on 10th-12th August 2016. The conference will take place at NTNU and is organised by the Department of Product Development and Materials in collaboration with the Department of Product Design. We are calling for evidence based academic work on topical issues on design, development and innovation that strengthens both our theoretical understanding and the connection between...

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Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

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Keywords
Design 2010