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MOVING FROM CONCEPTUAL TO FORMAL PROPOSAL: A STUDY OF REFERENCES AS AN ANALYTICAL SUPPORT

MOVING FROM CONCEPTUAL TO FORMAL PROPOSAL: A STUDY OF REFERENCES AS AN ANALYTICAL SUPPORT

Year: 2016

Section: Exploration

Editor: Erik Bohemia, Ahmed Kovacevic, Lyndon Buck, Christian Tollestrup, Kaare Eriksen, Nis Ovesen

Author: Juan Carlos Briede (1), Isabel Leal (1), Cristhian Pérez (2), Marcela Cabello (1)

Series: E&PDE

Institution: 1Department of Art and Design Technologies, Universidad del Bío-Bío, 2Department of Medical Education, Universidad de Concepción

Section: Exploration

Pages: 702-707

ISBN: 978-1-904670-62-9

Abstract

The methodology employed in industrial design education at the Universidad del Bío-Bío privileges
the role of student observation during the research process. The move from observing an object (and
its signifier) to developing a proposal, which must be consistent with the value characteristics of the
proposed product solution, is key to defining the impact of an idea and its relevance. Here, the leap
from conceptual to formal proposal – when ideas are interpreted and translated –is generally
approached in an independent and intuitive manner. The present article follows the application of this
method in three stages: Reference Map, Attributes Matrix and Semantic Network. It seeks to analyse,
identify and isolate desirable attributes found in the natural and artificial world for use in the design
proposal. Following the activity, a mixed analysis of participant evaluations was carried out using
interviews and surveys. Slides documenting all stages of the process were compared to the final
product. The proposed methodology serves as an objective analytical support for formally exploring
design proposals, encouraging students to approach design in a more thorough and reflexive manner
that ultimately strengthens objectivity and understanding of the decision-making process of conceptual
design.

Keywords: Industrial Design, Conceptual Proposal, Formal Development, Design Education, Design Workshop.

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