A BUSINESS MODEL CANVAS FOR IDECIDE – HOW TO DESIGN A NEW DECISION MAKING APP?

DS 84: Proceedings of the DESIGN 2016 14th International Design Conference

Year: 2016
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author: Luft, T.; Lamé, G.; Ponn, J.; Stal-Le Cardinal, J.; Wartzack, S.
Series: DESIGN
Section: DESIGN ORGANISATION AND MANAGEMENT
Page(s): 1523-1532

Abstract

As products become increasingly complex, product developers have to make decisions effectively and efficiently. Therefore, the long term goal of the SIG DM is to develop an iDecide App. This app should support developers in complex decision making situations during the development process. The aim of this paper is to describe possible business models for an iDecide App with the Business Model Canvas. Some business models and one industrial case study for an iDecide App are described. This should initiate an in-depth discussion on a detailed business model for an iDecide App.

Keywords: decision making, computer-aided decision making process, business model canvas, app, innovation process

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