New Product Development Visualization & Optimization using DSMs

DSM 2015: Modeling and managing complex systems - Proceedings of the 17th International DSM Conference Fort Worth (Texas, USA), 4-6 November 2015

Year: 2015
Editor: Browning, T. R.; Eppinger, S. D.; Schmidt, D. M.; Lindemann, U.
Author: Minogue, P.
Series: DSM
Section: Process and Change Management
Page(s): 233-242

Abstract

Where task dependencies are sufficiently complex, process-architecture or task-based Design Structure Matrices (DSMs) can be used to visualize, analyze and optimize those dependencies.This paper explores integrated circuit (IC) new product development (NPD) visualization and optimization (i.e. make more predictable) using such DSMs.First, an initial, non-optimized, DSM is constructed that reflects typical feedforward dependencies derived from integrated circuit development experience and worst-case feedback dependencies derived from potential unplanned iterations (UPIs) what-if analysis.This worst-case starting point is then modified to construct a multiple (two) design/layout iteration version, thereby transforming most of the important feedback dependencies into feedforward ones.Additionally, by explicitly integrating both requirements management and risk management tasks into the NPD DSM, a more predictable and optimized NPD task sequence may be determined.

Keywords: DSM, Integrated Circuit (IC), New Product Development (NPD), Task Dependency, Feedback Path, Feedforward Path, Requirements Management, Risk Management