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A shape grammar approach for automotive styling: the case of the French cars

A shape grammar approach for automotive styling: the case of the French cars

Year: 2012

Editor: Assoc. Prof. Poul Kyvsgaard Hansen, Professor John Rasmussen, Assoc. Prof. Kaj A. Jřrgensen, Assoc. Prof. Christian Tollestrup

Author: Jean-Bernard Bluntzer, Egon Ostrosi and Jean-Claude Sagot

Series: NordDESIGN

Institution: 1: Aalborg University, Denmark; 2: Design Society, United Kingdom

ISBN: 978-87-91831-51-5

Abstract

Today, an important quality of a brand or a strong family is its clear and precise identity. Moreover, in order to obtain a winning brand, the company managers should continuously be innovative without forgetting the product history of the brand and should use the culture of the country like a value system and as inspiration background. In this paper, we analyze a selection of French cars from the Peugeot, Citroën and Renault branch. The proposed methodology is based on the extraction and the analysis of characteristic styling lines of the cars. We deducted from this approach that a French identity is available. With the comparison with the German lines, we exposed that specific lines are particular to French car. We have considered that the characteristic lines of the car, the joint elements and the connection elements formalize a French language. The finite generic description of this language was done by a car grammar. To maintain and develop the French identity of a brand or a family brand, a computer based system of future lines based on elementary primitives reflecting the car identity is under development.

Keywords: CAD, Design, brand identity, shape grammar

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ds conferenceNordDesign 2012

This 9th bi-annual conference serves as a Nordic complement to the large European and American conferences within the field of Engineering Design and Product Development. The conference topic is design in a wide context: Integrated Product Development, Engineering Design, Industrial Design and Conceptualisation. Suggested topics for paper submission are: - Product Development - Research approaches and topics - Design education and teaching Researchers, practitioners and students are invited...

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Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

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SIG Workshop - March 2013 - 1