Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz

DFX 2014: Proceedings of the 24th Symposium Design for X: Bamburg, Germany 1-2 Oktober 2014

Year: 2014
Editor: Dieter Krause, Kristin Paetzold, Sandro Wartzack
Author: Kett, Susan; Schröppel, Tina; Wartzack, Sandro
Series: DfX
Institution: Friedrich-Alexander-Universiät Erlangen-Nürnbergt
Section: Nutzerzentrierte Produktentwicklung
Page(s): 249-260
ISBN: 978-3-941492-79-0

Abstract

The shift from seller’s to buyer’s markets in many different product divisions leads to a raising role of the user in product development processes. Especially implicit decision parameters such as comfort feeling need better consideration. This article suggests to consequently integrate models and tools from other disciplines, e.g. marketing, to generate competitive advantages due to a better fulfillment of user’s needs. In those areas, focusing on users is much more established. As a starting point, a first glance of the topic is given by adapting Portfolio Models. The potential to directly link “soft” user decision parameters with product properties without any intermediates offers value to minimize misleading product development efforts. Further investigation in this area is recommended.

Keywords: product development, user integration, methodology, marketing