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Measurement of Design Front-End - Radical Innovation Approach

Measurement of Design Front-End - Radical Innovation Approach

Year: 2014

Section: Management and organization of design and development

Editor: Miko Laakso, Kalevi Ekman

Author: Pekka Berg (1), Jussi Pihlajamaa (1), Poul Kyvsgaard Hansen (2)

Series: NordDESIGN

Institution: 1: Aalto University, Finland; 2: Aalborg University, Denmark

Section: Management and organization of design and development

Pages: 712-721

ISBN: 978-1-904670-58-2

Abstract

The overall structure and the main characteristics of the future product are all decided in the front-end phase, which then strongly affects subsequent new product development activities. Recent studies indicate that these early front-end activities represent the most troublesome phase of the innovation process, and at the same time one of the greatest opportunities to improve the overall innovation capability of a company. In this paper dealing with the criteria we concentrate only for the objectives viewpoint and leave the attributes discussion to the future research. Two most crucial questions are: What are the objectives of measurement in radical design? And What are the most crucial future challenges related with the selection of the relevant measurement objectives? Based on the theoretical part of this paper, our framework of the Balanced Design Front-End Model (BDFEM) for measuring the innovation activities front end contains five assessment viewpoints as follows; input, process, output (including impacts), social environment and structural environment. Based on the results from our first managerial implications in three Finnish manufacturing companies we argue, that the developed model is flexible and can also be applied extensively to other purposes than manufacturing companies, like service sector, as well.

Keywords: Measurement, radical, innovation, design, development, front-end

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ds conferenceNordDesign 2014 at Aalto University Design Factory Espoo, Finland August 27th – 29th 2014

In the area of innovation, design and product development we quite often seem to know that something works in practice, but might lack understanding on the theoretical foundations. Many of the topical issues related to design, development, and innovation that seem to be regarded as “common knowledge” within the industry, are insufficiently founded from the theoretical perspective. On the other hand, results of academic research are often insufficiently disseminated to the industry. We are calling...

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Special Interest Group (SIG)NordDesign

Enhancing a Nordic approach to product development in industry, education and research...

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SIG Workshop - March 2013 - 1