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Design Science Journal
Papers

New Design is Bigger and Harder - Design Mastery in a Changing World

New Design is Bigger and Harder - Design Mastery in a Changing World

Year: 2014

Section: Design Education in Practice

Editor: Erik Bohemia, Arthur Eger, Wouter Eggink, Ahmed Kovacevic, Brian Parkinson, Wessel Wits

Author: Mark Bailey, Mersha Aftab,Trevor Duncan

Series: E&PDE

Institution: Northumbria University, Newcastle Upon Tyne, UK

Section: Design Education in Practice

Pages: 443-448

ISBN: 978-1-904670-56-8

Abstract

Design-led, transformative innovation, with social or commercial value, is achieved through an increasingly complex and diverse spectrum of contexts requiring a broad range of specialist knowledge and skills. Delivering such innovation is rarely a solo-act. It is collaborative and multidisciplinary. Such innovation capitalises on scientific and technological discovery as well as business know-how and context-specific specialist knowledge all given meaning through design. At its best, it redefines the way we live, the way we create value and the way we craft our future selves. It relies on both individual growth and a willingness and ability to work with others to venture into the unknown.
The traditional models of design mastery, however, focus on the development of advanced level individual knowledge and practice. This paper establishes principles for Post Graduate education in Design Innovation within the context of design’s changing and expanding role.

Keywords: Design, Masters, New Mastery, Design-led Innovation, Innovation Design

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ds conferenceE&PDE 2014 16th International conference on Engineering and Product Design

E&PDE 2014 16th International conference on Engineering and Product DesignThe 16th International Conference on Engineering and Product Design Education will be hosted by the Faculty of Engineering Technology of the University of Twente in Enschede, the Netherlands. The conference is organised in partnership with the Design Education Special Interest Group (DESIG) of the Design Society, and the Institution of Engineering Designers (IED). The conference brings together representatives from education, design practice, industry and government agencies that have an interest...

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Special Interest Group (SIG)Design Education

Design EducationTo bring together academics, designers, training professionals and others throughout the world who have an interest in design education at the tertiary level....

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Keywords
SIG Workshop - March 2013