HANDLING SUBJECTIVE PRODUCT PROPERTIES IN ENGINEERING, FOOD AND FASHION

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Eckert, C.M.; Bertoluci ,G.; Yannou, B.
Series: DESIGN
Section: DESIGN PROCESSES
Page(s): 791-800

Abstract

While many product properties can be tested objectively, others are subjective, but no less important. This paper compares how the testing of subjective properties is handled across industry sectors. Engineering companies typically try to break these properties down into measurable aspects of the product, but refer to the judgement of test engineers for emergent properties. By contrast the fashion industry sees the assessment of subjective properties a core competence of designers. The food industry also tries to measure objective properties, but relies heavily on user and expert panels.

Keywords: product evaluation, subjective properties, comparison between domains

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