NUANCES OF EMOTIONS IN PRODUCT DEVELOPMENT: SEVEN KEY OPPORTUNITIES IDENTIFIED BY DESIGN PROFESSIONALS

DS 77: Proceedings of the DESIGN 2014 13th International Design Conference

Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Yoon ,J.; Pohlmeyer, A.E.; Desmet ,P.M.A.
Series: DESIGN
Section: HUMAN BEHAVIOUR AND DESIGN
Page(s): 643-652

Abstract

This paper explores when and how roles involved in product development can benefit from emotion knowledge, focusing on a nuanced understanding of positive emotions. Through an interview study, we identify how having a structured overview of positive emotion types and discerning nuances in terms of meanings, eliciting conditions, and influences on behaviors can serve design activities in product development processes. The obtained insights can help ensuring practical relevance when developing tools and methods to support designers in incorporating emotion knowledge in their design processes.

Keywords: emotional granularity, positive emotions, consumer goods, user-centered design, product development, qualitative study

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