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THE DILEMMA OF MORPHOLOGICAL ANALYSIS IN PRODUCT CONCEPT SYNTHESIS – NEW APPROACHES FOR INDUSTRY AND ACADEMIA

THE DILEMMA OF MORPHOLOGICAL ANALYSIS IN PRODUCT CONCEPT SYNTHESIS – NEW APPROACHES FOR INDUSTRY AND ACADEMIA

Year: 2014

Section: DESIGN METHODS

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad

Author: Heller J.E., Schmid A., L

Series: DESIGN

Section: DESIGN METHODS

Pages: 201-210

Abstract

Morphological analyses are used for researching and subsequently combining various individual solutions to one overall solution in the course of product development. Its application is often challenging. The paper discusses the dilemma of morphological analyses in detail and reviews the reasons for this. Optimisation approaches and algorithms are presented and investigated. A new approach that focuses on choosing the right elements rather than optimising the shape of the box and its implementation in a software prototype is presented. It is achieved by introducing two quality indicators.

Keywords: design methodology, product conceptualisation, morphological box, morphological analysis

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ds endorsed conferenceDESIGN 2014 - 13th International Design Conference

DESIGN 2014 - 13th International Design ConferenceThe forthcoming DESIGN 2014 Conference will continue to be a great event founded on tradition and excellence. We live in a networked world communicating and exchanging ideas by emails, virtual meetings and social networks. Opportunity to meet colleagues face-to-face, to exchange and share new ideas in implausible discussions, to build a personal network in a direct contact is the invaluable opportunity of DESIGN conference. We invite high-quality submissions for DESIGN 2014 covering substantial,...

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Keywords
Design Science Journal