THE DILEMMA OF MORPHOLOGICAL ANALYSIS IN PRODUCT CONCEPT SYNTHESIS – NEW APPROACHES FOR INDUSTRY AND ACADEMIA
DS 77: Proceedings of the DESIGN 2014 13th International Design Conference
Year: 2014
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Heller ,J.E.; Schmid, A. L
Series: DESIGN
Section: DESIGN METHODS
Page(s): 201-210
Abstract
Morphological analyses are used for researching and subsequently combining various individual solutions to one overall solution in the course of product development. Its application is often challenging. The paper discusses the dilemma of morphological analyses in detail and reviews the reasons for this. Optimisation approaches and algorithms are presented and investigated. A new approach that focuses on choosing the right elements rather than optimising the shape of the box and its implementation in a software prototype is presented. It is achieved by introducing two quality indicators.
Keywords: design methodology, product conceptualisation, morphological box, morphological analysis