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Investigation of internal and external design teams during the product development process in footwear companies.

Investigation of internal and external design teams during the product development process in footwear companies.

Year: 2013

Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini

Author: Capra, Andréa; Bernardes, Maurício Moreira e Silva

Series: ICED

Institution: UFRGS, Brazil

Pages: 001-010

ISBN: 978-1-904670-46-9

ISSN: 2220-4334

Abstract

This paper aims to analyze the management of internal and external design teams during the product development process in two footwear companies of Paranhana Valley in Rio Grande do Sul, Brazil. A case study was conducted in both companies that worked with both types of teams. The study provided a valuable discussion about how a company can work with internal or external design teams or both of them once the literature does not provide sufficient background to this matter. It also discusses the advantages and disadvantages of working with each team. Results indicated that differences in the way of managing the teams are related with the decision-making autonomy given to the members of each design team at the beginning of the development of new projects.

Keywords: New product development, design management, design process, design teams

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Keywords
SIG Workshop - March 2013