Design for the BOP and TOP markets: strategies used by the design students

DS 76: Proceedings of E&PDE 2013, the 15th International Conference on Engineering and Product Design Education, Dublin, Ireland, 05-06.09.2013

Year: 2013
Editor: John Lawlor, Ger Reilly, Robert Simpson, Michael Ring, Ahmed Kovacevic, Mark McGrath, William Ion, David Tormey, Erik Bohemia, Chris McMahon, Brian Parkinson
Author: Jagtap, Santosh; Larsson, Andreas; Hiort, Viktor; Olander, Elin; Warell, Anders; Khadilkar, Pramod
Series: E&PDE
Institution: 1: Lund University, Sweden; 2: Indian Institute of Science, Bangalore, India
Section: Design Education and Business
Page(s): 524-529
ISBN: 978-1-904670-42-1

Abstract

BOP and TOP markets. We have discussed the implications of the findings for design practice and education. In particular, we have discussed how university-based design projects for the BOP can help in developing students’ different design skills.

Keywords: Base of the Pyramid (BOP), poverty, design strategies, design education, protocol analysis

Download