Product-Service systems design education and a new interdisciplinary service design graduate program
Year: 2013
Editor: Udo Lindemann, Srinivasan V, Yong Se Kim, Sang Won Lee, John Clarkson, Gaetano Cascini
Author: Kim, Yong Se; Lee, Sang Won; Lee, Seong Il; Kim, Kee-Ok; Kim, Myoun; Won, Jong Hoon
Series: ICED
Institution: Sungkyunkwan University, Korea, Republic of (South Korea)
Page(s): 057-066
ISBN: 978-1-904670-51-3
ISSN: 2220-4334
Abstract
A Product-Service Systems (PSS) is composed of service and product elements to provide values for relevant stakeholders. PSS designing includes both service and product design aspects, but a service-dominant approach would be desirable. A service designing process can be composed of value modeling, service activity design, service interaction and touchpoint design and experience management, and the corresponding design method and design support tools have been developed at the ABC of DEF University. This paper explains the PSS design education efforts by showcasing a few student design projects and introduces the curriculum of the new Interdisciplinary Service Design graduate program. The case of DEF University in developing an interdisciplinary design program, based on solid research efforts in leading areas give a good insight for design field where combined educational innovation and research development would be necessary in reflecting ever-changing demand of industry competitiveness and human desires.
Keywords: Design education, interdisciplinary design, service design, product/service systems, experience design