The Effects of Technology Readiness and Service Design on Service Experience Quality in Tourism

DS 73-2 Proceedings of the 2nd International conference on Design Creativity Volume 2

Year: 2012
Editor: Duffy, A.; Nagai, Y.; Taura, T.
Author: Ho, S. S.; Wang, Y. C.; Huang, C. C.; Sung, T. J.
Section: Creativity and Innovation
Page(s): 193-200


Although past studies have advocated that a technology-oriented service could be treated as one of competitive advantages for the tourism industry, few empirical evidence was found to indicate whether it can truly bring better service experience for tourists. Therefore, in this paper, we explore the effects of the tourist's technology readiness (TR) and the type of service design on service experience quality. After conducting a survey with 73 tourist as participants of the Bopiliao Historic District in Taipei city, this study found that : 1) low-TR group received a higher level of agreement of

Keywords: tourism, technology readiness, service experience quality


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