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Design Science Journal
Papers

Creativity Comparisons between Japanese and European at the Concept Creation Stage

Creativity Comparisons between Japanese and European at the Concept Creation Stage

Year: 2012

Section: Creativity and Emotion

Editor: Duffy, A.; Nagai, Y.; Taura, T.

Author: A. Gentner; C. Bouchard; D. Esquivel; G. Oprea

Section: Creativity and Emotion

Pages: 20-28

Abstract

The study presented in this article aims to measure the impact of sensory, cognitive and affective modalities and the influence of designer‘s culture on the association of ideas phase during creative concept creation stage. It was made possible through the collaboration with the

Keywords: association stage, multi-sensory stimuli, Japanese-European comparison, new concept creation

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ds conferenceICDC 2012: The 2nd International Conference on Design Creativity

ICDC 2012: The 2nd International Conference on Design CreativityDesign Creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: - Cognitive processes underlying design creativity - Computational models of design...

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SIG Workshop - March 2013