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A Method to Identify Relevant Stakeholders to be Integrated in New Product Development Processes

A Method to Identify Relevant Stakeholders to be Integrated in New Product Development Processes

Year: 2009

Section: Design - Knowledge - and Product Lifecycle - Management

Editor: Chakrabarti, A.

Author: Kain,Andreas; Kirschner,Rafael; Goldt,Mathias; Lindemann,Udo; Gunkel,Jennifer; Klendauer,Ruth; Schneider,Michael; Wastian,Monika

Section: Design - Knowledge - and Product Lifecycle - Management

Pages: 191-198

Abstract

The core idea of stakeholder analysis aims on identi cation of active participants and passive attendants. It became a powerful means to explore social networks. The adaptation of this method in order to support the NPD process by customer integration demands a central paradigm in order to proceed systematically. Being aware of how products are applied by customers is considered one of the key issues to make products t customers' needs. Thus the application process bridges the customer view and the NPD process. The authors present an application based approach to span a process network. Further analysis discloses decisive stakeholders to enrich the NPD process. A case study illustrates the method. Identi cation of decisive stakeholders in product application supports weighting of requirements in early stages of the NPD process. Characteristics of decisive stakeholders provide a means to further integration in the NPD process

Keywords: Stakeholder analysis, innovation networks, new product development (NPD) process

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