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Design Science Journal
Papers

The Effects of Reusability and Green Design in Consumer Packaging on Consumer Satisfaction — Using SEM Analysis

The Effects of Reusability and Green Design in Consumer Packaging on Consumer Satisfaction — Using SEM Analysis

Year: 2009

Section: Design for Environment, Safety, Manufacture and Cost

Editor: Chakrabarti, A.

Author: Wang,Wei-yao; Huang, Tzu-ho Jordan

Section: Design for Environment, Safety, Manufacture and Cost

Pages: 121-127

Abstract

More contemporary product packaging are designed to be environmental- friendly as efforts of the environmentalists grow more enthusiastic and the number of green design supporter increase. However, there remain consumers that care about the appearances and quality of packaging over the wellbeing of our planet. The truth is, they cannot be blamed for some objects are indeed required to last, and recycled paper simply cannot satisfy everyone's needs. Nevertheless, this research observes that consumers will keep packaging materials for various reasons, which helps lighten the burden on land lls. Therefore, this research explores the factors that affect reusability in packaging, and how the concept of green design relates to reusability. This research conducts analysis using SEM to decipher the relationships among factors of reusability, green design, andconsumer satisfaction. By analyzing data from a survey of 215 participants from three major shopping centers in Taipei, the results clearly indicates a positive relationship between reusability and consumer satisfaction.Moreover, the results also show green design strengthens the relationship between reusability and consumer satisfaction.

Keywords: Packaging Design, Reusability, and Green Design

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Research into Design: Supporting Multiple Facets of Product Development (ICORD'09) ICoRD'09 is the second in a series of conferences intended to be held every two years in India to bring together the international community from diverse areas of design practice, teaching and research, to: showcase cutting edge research about design to the stakeholders; aid the ongoing process of developing and extending the collective vision through emerging research challenges and questions; and provide a platform...

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