HOW FAR IS TOO FAR? USING DIFFERENT ABSTRACTION LEVELS IN TEXTUAL AND VISUAL STIMULI

DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia

Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Gonçalves, M.; Cardoso ,C.; Badke-Schaub, P.
Section: Human behaviour and design
Page(s): 1861-1870

Abstract

Designers are continuously compelled to produce creative ideas. Therefore, designers are prone to rely on inspiration search, mainly on visual stimuli. However, prior research has shown the beneficial and detrimental influence of such stimuli, whilst it i

Keywords: verbal stimuli, pictorial stimuli, analogies

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