ON THE MARKET ASPECT OF PRODUCT PROGRAM DESIGN: TOWARDS A DEFINITION OF AN ARCHITECTURE OF THE MARKET
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Hansen, C. L.; Mortensen, N. H.; Hvam, L.
Section: Systems engineering and design
Page(s): 1699-1708
Abstract
This paper will propose to expand the existing notion of coordinating product and production architectures as a means to develop profitable architectures by including an architecture of the market. This is to be interpreted as the ‘market perspective’ of
Keywords: market architecture, product architecture, product program design, product family, platform