Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DESIGNING A PROCESS FOR A MONOPOLY TO TRANSFORM TO A FREE MARKET COMPETITOR - THE SWEDISH PHARMACY SYSTEM
Ekman, Annalill; Carlsson, Stefan; Ekman, Sten
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Cantemessa, M.
Author:
Series:
ICED
Section:
Design Organisation and Management
Page(s):
153-163
Abstract:
The purpose of this paper is to examine how a political driven transition of a large company, Apoteket AB in Sweden with 12,000 employees – the pharmacy state monopoly – can be managed to a free market competitive player. The reregulation process, with a great variety of stakeholders involved, has since 2006 been followed, documented and analyzed. In the domain of pharmacy products and services – essential for health and well-being – a design and innovation process must be handled with care for balancing pharmaceutical and business strategies. The research contribution and expected learning outcome of this paper is to give insights; first on processes and methods for organizational designs and transformation; second to get experience from designing and implementing a management strategy to lead the reregulation to success; and third to get knowledge on how traditional professional roles can be changed and developed by designing a process with clear goals, conscious learning and a communicative strategy.
Keywords:
