What if Creativity were 60 things not one: Towards a grammar of design

Year: 2010
Editor: Taura, T and Nagai, Y
Author: Greene, Richard Tabor
Section: Short Presentation C


This paper reports pilot study results on 3 things: a) Creativity Models as a Possible Language of Design--- designers and others segment detailed protocols of actual design processes at points where creativity models change or conflict in the designer/process; b) Meta-Creation Improves Creativity the same way Meta-Cognition Improves Cognition---designers exposed to more creativity models and more diverse models briefly afterwards show slight increases in creativity of design outcomes; c) Design and Creativity are at least 60 diverse things not one thing--- there are at least 60 different models of creativity (gotten from 8000+ subjects in 41 nations and 63 professions via questionnaires and interviews), several of which combine in any design process. So systems published as supporting one model of creativity may or may not support 59 other models and more creativity may come from changing creativity models than from doing existing ones better.

Keywords: design syntax, design language, creativity models, design grammars, design singularities


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