Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Investigating the Nature of Creativity as it is Understood in Graphic Design Industries
Alhajri, Salman Amur
Type:
Year:
2010
Editor:
Taura, T and Nagai, Y
Author:
Section:
Short Presentation C
Abstract:
Purpose: this paper identifies the meanings of creativity from socio-cultural perspectives within the specific context of the graphic design discipline. It tries to identify what is ‘creative’ as it understood, discussed, and agreed on most creative design literatures. It is argued that creativity in graphic design could be measurable and, therefore, identifying instruments of measurement will lead to the development of new methodologies and perspectives in teaching graphic design, therefore, the methodology is based on theoretical study. Findings: the paper has outlined the best approaches for studying the development of creativity in graphic design students within a specific socio-cultural context. It has also illustrated the importance of identifying the meaning of creativity as is it understood in graphic industries within a specific socio-cultural context. An example studies that discussed how creativity should be treated, studied and measured has been mentioned on this article.
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