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Papers

The Relation of Preference and Emotion in Metaphorical Images: An Approach to Design Education

The Relation of Preference and Emotion in Metaphorical Images: An Approach to Design Education

Year: 2010

Section: USER-CENTRED AND INTERACTION DESIGN

Editor: Boks W; Ion, W; McMahon, C and Parkinson B

Author: Kim, SuKyoung; Niki, Kazuhisa; Yamanaka, Toshimasa

Section: USER-CENTRED AND INTERACTION DESIGN

Pages: 224-229

Abstract

In design education community, it is important issue how to help designers develop skills in design
problem - solving. How can designers be taught to use relevant prior knowledge to solve new design
problem? To answer the question, we researchers in design field must propose more efficient methods
regarding the use of prior knowledge to solve ill - defined problems. This research formulated a design
research method based on Kansei engineering in the aim of supporting design education. In the
research, it investigated that the relationship between preference and emotional value of individuals
considering their sensitivities to features in the human face using car fronts. In the first session, the
subjects made a decision - making within the limited time in regards to their preference. In the second
session, the subjects evaluated the stimuli with SAM (Self Assessment Manikin), which is an efficient
measurement of emotional responses: valence, arousal, and dominance. The results showed that the
preference affected emotional values with metaphorical product images. In detail, (1) there was
affective relationship between preference and the emotional values, even though the interruption was
with time limit: (2) arousal was the most important emotional value in relation to its preference.

Keywords: Engineering and design methods, perceived activity, affective

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ds conferenceE&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010

E&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010The 12th International Conference on Engineering and Product Design Education will take place 2-3 September 2010, and will be organised by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference in 2010 will address the relationship between design education and design research. This year's conference theme, "When...

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Keywords
Design Science Journal