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Design Science Journal
Papers

Use of a Structured Engineering Design Process in Expanding Markets of SME’s

Use of a Structured Engineering Design Process in Expanding Markets of SME’s

Year: 2010

Section: INDUSTRIAL CONTEXTS

Editor: Boks W; Ion, W; McMahon, C and Parkinson B

Author: Kovacevic, Ahmed; Gowree, Erwin Ricky; Ghazihesami, Rouzbeh; Verdegver, Javier; Halai, Ashwin; Jeshani, Snehal; Valtera, Jan

Section: INDUSTRIAL CONTEXTS

Pages: 455-460

Abstract

EGPR (European Global Product Realisation) is an undergraduate group design project for final year
engineering students at City University. The learning outcomes of this project are to equip students
with the necessary skills to approach real design problems in a systematic way using a structured
engineering design process. It is understood by the participating students that this process can increase
the ability of companies to expand their existing market share by identifying possible niches through
novel designs of their existing product line. Many Small and Medium Enterprises (SME) yet fail to
implement such an approach in daily practice. In order to learn the engineering design process through
an application in industry, the EGPR team conducted a design exercise aimed at creating conceptual
designs of fencing systems with the objective of expanding the market of their UK based industrial
partner. Various methods for specifying suitable functions to conceptualise upon were used and
compared. Although the scale of the students’ work was not sufficiently large and time was too short
to assess the commercial value of the designs, we feel the work is of value for the ‘platform’ it
provides for a proactive approach to meeting customer requirements.

Keywords: European global product realization, structured design process, expanding market share

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ds conferenceE&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010

E&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010The 12th International Conference on Engineering and Product Design Education will take place 2-3 September 2010, and will be organised by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference in 2010 will address the relationship between design education and design research. This year's conference theme, "When...

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SIG Workshop - March 2013