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Editor: Sándor Vajna
Author: R. van Kessel; R. Kotylak; J. van Raaij; G. Schreurs
Almost every company applies user involvement when relevant these days. Throughout the years several methods have been developed to gain useful information from customers. A main question that emerges will always remain: what information from users is useful and how can someone judge the value of an opinion?
This article will describe a method to value the opinion users give and determine the relative value between different opinions and users. The case is supported by the study of 2 companies that apply user involvement. In these studies the factors to success or failure have been studied in order to determine what method to value feedback could look like. At the end of the article an approach is presented that can substantially benefit the effectiveness of customer involvement.
15.-17.09.2010 The series of bi-annual Workshops on Integrated Product Development (IPD) is organised by the Chair of Information Technologies in Mechanical Engineering at the Otto-von-Guericke University, Magdeburg, Germany (Prof. Dr.-Ing. Sándor Vajna). The IPD Workshops are events endorsed by the Design Society. According to the IPD philosphy, the 8th IPD workshop in 2010 again provides many issues to discuss in the field of product development: - Human aspects of IPD: Education and Training;...