Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

The Importance of Corporate Culture in Collaborative Product Design

Marxt, C.


Type:
Year:
2002
Editor:
Marjanovic D.
Author:
Section:
Multidisciplinary aspects of design
Page(s):
843-848
Abstract:
Due to the increasing complexity of technologies and products, the search for new know-how as well as the shortening of development cycle times a lot of companies collaborate in (new) product design. But only as little as fifty percent of these ventures are successful for both partners. One explanation for this lies in the lack of consideration of the cultural aspects of a collaboration. This paper explains the way in which corporate culture influences the process of collaborative product design, gives some advice on what project managers can do and shows some results of a survey conducted in Swiss industry.
Keywords:

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