Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
UNDERSTANDING THE NATURE OF DEEP IMPRESSIONS BY ANALYZING THE STRUCTURE OF VIRTUAL IMPRESSION NETWORKS
Fasiha, M. Y. N.; Sakayama, Y.; Yamamoto, E.; Taura, T.; Nagai, Y.
Type:
Year:
2010
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
INDUSTRIAL DESIGN
Page(s):
1827-1836
Abstract:
We focus on deep impressions, which defined as the impressions that are related to the deep feelings towards a product and lie under the surface impressions. We aim at understanding the nature of preference that an individual may have with regard to a product. For that purpose, we developed a method for constructing ‘virtual impression networks’ and analyzed the structure. As the result, the difference appeared between the structural characteristics of ‘like’ and ‘dislike’ networks. We suggest that the understanding of the deep impressions may be the clue in understanding human preference.
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