Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
CONSIDERATION OF FACTORS INFLUENCING THE TIME OF LAUNCHING NEW PRODUCTS
Hepperle, C.; Langer, S.; Scherer, A.; Schwetz, P.; Lindemann, U.
Type:
Year:
2010
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
DESIGN ORGANISATION AND MANAGEMENT
Page(s):
1099-1108
Abstract:
This article is embedded in the context of researching cycle management of innovation processes and in particular addresses the cycle of launching new products with the goal of increasing the planning reliability. Manifold factors along the product lifecycle – possibly influencing the market launch intentionally or unintentionally – have been identified based on existing literature in innovation management and literature dealing with the customer’s technology acceptance. The identified factors are further assigned to according categories and structured within a corresponding framework.
Keywords:
