NEW DESIGN PROCESS MODELS FOR THE AUDIO VISUAL INDUSTRY: A DESIGN SCIENCE APPROACH

DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia

Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Eriksson, P. E.; Eriksson, Y.; Swenberg, T.; Sverrisson, A.
Section: DESIGN PROCESSES
Page(s): 223-232

Abstract

Industrial design processes have several common denominators regardless of the actual design. This is to say that the production of moving images is a kind of design process. Even though every single film- or TV-production is unique, the production processes as such are often similar. Therefore we suggest that a Distributed Creativity Workflow Model will be useful in film- and TV-production. This model will facilitate the design process and make the production of contemporary audio-visual material more cost effective. Hopefully more time can be spent on creativity within the process.

Keywords: distributed creativity, design models, audio-visual design, film/TV-production

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