A case study of a dual design education approach to implementing new product
DS 43: Proceedings of E&PDE 2007, the 9th International Conference on Engineering and Product Design Education, University of Northumbria, Newcastle, UK, 13.-14.09.2007
Editor: Bohemia E, Hilton K, McMahon C, Clarke A
Author: Roberts, G.; Walters, A.; Davies, J.; Mumby, A.
Section: GLOBAL ISSUES
Keywords: New product development, small to medium-sized enterprise, Knowledge Transfer Partnership, organisational culture and politics