Teaching Strategic Product Styling: An Educational Approach to the Use of Consumer Data in Designing Branch Recognition

DS 46: Proceedings of E&PDE 2008, the 10th International Conference on Engineering and Product Design Education, Barcelona, Spain, 04.-05.09.2008

Year: 2008
Editor: Anna Clarke, Mike Evatt, Peter Hogarth, Joaquim Lloveras, Luis Pons
Author: Person, Oscar; Karjalainen, Toni-Matti; Rahe, Ulrike
Series: E&PDE
Section: Pedagogy
Page(s): 144-149

Keywords: Brand Management, Consumer Research, Design Education, Design Research, Product Styling

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