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DESIGNING BASED ON THE EVOKED METAPHOR - CASE STUDY

DESIGNING BASED ON THE EVOKED METAPHOR - CASE STUDY

Year: 2008

Section: Teamwork in design

Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.

Author: Levy P., Yamanaka T.

Section: Teamwork in design

Pages: 1095 - 1104

Abstract

This paper introduces a course on Methods in Kansei Design started in 2007 at the University of Tsukuba, and one of the student projects. After providing a comprehensive description of Kansei, a design method based on the construction and the use of a metaphor (namely the Evoked Metaphor - EM), and on the use of intuitional processes for knowledge sharing, is introduced. This method intends to help knowledge sharing by minimizing distortions due to interdisciplinary environment. The method and the teaching structure are detailed. The final part presents a design project on car navigation system, using foxhunting as an EM, which has not only improved communication and knowledge sharing, but also imagination, and therefore creativity.

Keywords: kansei design, design education, interdisciplinary, evoked metaphor

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ds endorsed conferenceDESIGN 2008 - 10th International Design Conference

DESIGN 2008 - 10th International Design ConferenceDESIGN 2008 Conference was founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. To assist the process of development for the engineering design research community the organizers of DESIGN 2008 propsed seven core areas for the conference as described below. It was required explicitly from all contributors to show how they are contributing to the overall area to emerge communities...

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SIG Workshop - March 2013 - 1