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ICED 11
Papers

THE INLFUENCE OF THE DESIGNER'S GENDER

THE INLFUENCE OF THE DESIGNER'S GENDER

Year: 2008

Section: Creativity and innovative thinking

Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.

Author: Stilma M. D. C.

Section: Creativity and innovative thinking

Pages: 1065 - 1070

Abstract

Product design from a gender perspective is a rather new and important area to focus on. Current product design is divers and often adjusted to the needs and wants of the consumers. A differentiating aspect in the design could be the way products are designed as every designer has influence on their designs. Distinct differences have already been found in two dimensional designs such as business cards and websites. This study analyses whether these criteria are present in three dimensional designs, such as consumer products, as well. The positive indication of the results and possible options for further research are discussed.

Keywords: product design, gender, design approach, design criteria

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ds endorsed conferenceDESIGN 2008 - 10th International Design Conference

DESIGN 2008 - 10th International Design ConferenceDESIGN 2008 Conference was founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. To assist the process of development for the engineering design research community the organizers of DESIGN 2008 propsed seven core areas for the conference as described below. It was required explicitly from all contributors to show how they are contributing to the overall area to emerge communities...

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Keywords
Design Science Journal