ENVIRONMENTAL KNOWLEDGE ACQUISITION DURING THE FUZZY FRONT END OF INNOVATION – STATE OF USE OF TOOLS, METHODS AND TECHNIQUES IN THE BASQUE COUNTRY
This paper presents the state of use of different Tools, Methods and Techniques (TM&T) for environmental information acquisition during the Fuzzy Front End of innovation (FFE) in the Basque Country. The FFE, activities undertaken before the innovation process, is highly influenced by external environmental factors. Different TM&T could be used by companies to support and improve the proficiency of environmental information acquisition during the FFE. This study highlights the low frequency of use of TM&T for environmental information acquisition during the FFE. Firms primarily focus on both industry environment and technological factors from the lens of the present state of those environments, leaving aside possible future evolutions.