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Papers

MEASURING THE CUSTOMER’S PERCEPTION OF DESIGN CHARACTERISTICS AS INDICATORS FOR ADDED VALUE

MEASURING THE CUSTOMER’S PERCEPTION OF DESIGN CHARACTERISTICS AS INDICATORS FOR ADDED VALUE

Year: 2004

Section: MULTIDISCIPLINARY ASPECTS OF DESIGN

Editor: Marjanovic D.

Author: Oberender C., Kopp K., Birkhofer H.

Section: MULTIDISCIPLINARY ASPECTS OF DESIGN

Pages: 1139 - 1144

Abstract

When developing marketable products it is important to give them as well practical value as some kind of added value, i.e. social prestige value and individual edification value. Prestige value is evoked most by design characteristics of the product, whereas edification value is reached rather by functional aspects. Even though attributes evoking added value often cause additional environmental impacts there is only low willingness of the customer to accept substitute products. When analyzing the most wanted variants of a product concerning added values it is sufficient to present illustrated product variants or product samples instead of real products, in order to reduce the high effort. So these studies can be arranged more efficiently.

Keywords: prestige and edification value, perception of materials and products, effects of survey design, acceptance of substitutes, design for environment

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ds endorsed conferenceDESIGN 2004 - 8th International Design Conference

DESIGN 2004 - 8th International Design ConferenceDESIGN 2004 Conference is founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. The conference in Dubrovnik will be the 8th International Design Conference, including the following topics: * Design research & Metodology * Supportive technologies * Industrial solutions * Design information systems & knowledge management * Multidisciplinary aspects of (& implications...

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SIG Workshop - March 2013 - 1