Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DESIGN SUPPORT BY IMPROVING METHOD TRANSFER - A PROCEDURAL MODEL AND GUIDELINES FOR STRATEGIC PRODUCT PLANNING IN SMALL AND MEDIUM-SIZED ENTERPRISES
Braun, T.; Gausemeier, J.; Lindemann, U.; Orlik, L.; Vienenkötter, A.
Type:
Year:
2004
Editor:
Marjanovic D.
Author:
Section:
DESIGN RESEARCH AND TECHNOLOGY
Page(s):
143 - 148
Abstract:
To ensure sustainable business success, SMEs have to improve their strategic competence. This is actually achievable by integrating strategic product planning into their corporate management. In tight cooperation with “typical” SMEs, we elaborated a procedural model for systematic strategic product planning, which consists of following crucial steps: As the result of a short strategic analysis a strategic direction is selected. An adequate generic guideline, consisting of process-steps is assigned to the strategic direction. Different method alternatives are assigned to process-steps. Supported by means of method selection and adaptation the suggested generic guideline gets adapted to the prevalent user- and situation-specific requirements.
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