Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Basis: Developing an engaging wellness brand and product experience
Category:
Type:
Date:
March 8, 2015
Overview:
Basis, a consumer health and wellness start up, wanted to create a new brand identity and digital experience with its packaging and webpage. The Basis band is its core product, which is a watch embedded with sensors that track biometrics. Before launching into a competitive market, Basis needed to...
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