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A Study on the Convergence of Meaning and Creativity of the Generated Concepts in Design

A Study on the Convergence of Meaning and Creativity of the Generated Concepts in Design

Year: 2010

Section: Short Presentation A

Editor: Taura, T and Nagai, Y

Author: Georgiev, Georgi; Nagai, Yukari; Taura, Toshiharu

Section: Short Presentation A

Abstract

This paper discusses an approach to convergence in conceptual design. The main issue is the ambiguity with regard to the manner in which ideas are structured and formed from diverse concepts in this stage of design. In this study, we integrate the user’s perspective on the convergence of meanings into design methodology by applying a meaning-based framework in conceptual design. This methodology introduces a user-derived evaluation of ‘structure of meaning elements’ (SoME), based on their convergence. We test the proposed design methodology in a case study with three designers. This study reveals details of how concepts are converged in design and how concept formation can be achieved using design methodology. The significance of this study for design creativity lies in the comprehension of convergence and its connection with of creative processes in the conceptual design.

Keywords: conceptual design, concept generation, convergence, design methodology, design creativity

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ds conferenceICDC 2010 - the First International Conference on Design Creativity

The First International Conference on Design Creativity (ICDC 2010) is a brand new conference, promoted and organised by the Design Creativity Special Interest Group (SIG) of the Design Society. It will provide a forum to discuss the nature and potential of design creativity from both theoretical and methodological viewpoints. Important dates: 18.06.2010: Deadline for submissions (full papers) to be reviewed 30.07.2010: Notification about paper acceptance 01.09.2010: Submission of final papers...

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