Design Heuristics in Ideation Across Engineering and Industrial Design Domains
Year: 2010
Section: SYNERGIES BETWEEN PRODUCT AND ENGINEERING DESIGN
Editor: Boks W; Ion, W; McMahon, C and Parkinson B
Author: Yilmaz, Seda, Daly, Shanna R; Seifert, Colleen; Gonzalez, Richard
Section: SYNERGIES BETWEEN PRODUCT AND ENGINEERING DESIGN
Pages: 280-285
Abstract
How do designers explore a design space to generate diverse solutions? This work focuses on the
identification of design heuristics used in the ideation process in the domains of industrial design and
engineering design. Design heuristics are cognitive strategies applied to a design problem to help
designers create novel solutions. In a think-aloud protocol, engineers and industrial designers with
varying levels of experience were asked to develop multiple concepts for a novel design problem. The
results show evidence of frequent heuristic use, and that heuristics are effective in generating diverse,
creative, and practical concepts, which, as a result, may stimulate higher-quality designs.
Keywords: Design heuristics, pedagogy, strategies, protocol studies
E&PDE 2010: ENGINEERING AND PRODUCT DESIGN EDUCATION 2010
The 12th International Conference on Engineering and Product Design Education will take place 2-3 September 2010, and will be organised by the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway in partnership with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The conference in 2010 will address the relationship between design education and design research. This year's conference theme, "When...
