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The effect of personality on the design team: Lessons from Industry for design education.

The effect of personality on the design team: Lessons from Industry for design education.

Year: 2010

Section: INDUSTRIAL CONTEXTS

Editor: Boks W; Ion, W; McMahon, C and Parkinson B

Author: Mclening, Christian; Buck, Lyndon

Section: INDUSTRIAL CONTEXTS

Pages: 478-483

Abstract

This study examines the effect of individual character types in design teams through case studies at
ARUP associates and five United Kingdom university design degree programmes. By observing an
individual’s approach and contribution within a team, patterns of design behaviour are highlighted and
compared within the industrial and academic examples. Initial findings have identified discreet
differences in design approach and ways of working. By identifying these initial character clusters,
design behaviour can be predicted to help teams and individuals to strengthen their design process.
This research brings together:
1. The design process and how engineering and design teams work to solve problems.
2. The natural characteristics of individuals and how they approach problems.
This difference of approach can be viewed in relation to the design process where engineers and
designers will recognise their preference for certain stages of the design process. This study suggests
that these individual preferences are suited to different stages of the design process, and that industry
uses teams to ensure a broad range of views, an approach design education would do well to apply by
establishing collaborative input in the design process.

Keywords: Character type, design teams, cross-disciplinary

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